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A server receives an initial query that identifies a first item listed by a first user account and an initial query value for the first item. The server provides the initial query to a first computing device associated with the first user account and receives a first response to the initial query from the first computing device. The first response indicates a rejection of the initial query value. In response to the rejection, the server identifies a second item listed by a second user account. The second item includes a shared attribute with the first item. The server substitutes the initial query with a replacement query that identifies the second item and the initial query value for the first item. The replacement query is provided to a second computing device associated with the second user account.